1. Define your audience to grow your YouTube channel
Therefore, with your theme in mind, defining who will be the people impacted by your content is the first step in your evolution on the platform.
This means that understanding what kind of people will consume your material helps guide your videos and choose subjects that are most in line with your audience. After all, what’s the point of investing time and energy without knowing for sure who will view your videos?
2. Set a posting frequency
Like other social networks, YouTube also has an algorithm that takes into account your posting frequency.
Therefore, it is important to define a publication frequency, as long as it is possible for you, within your reality.
Is it only possible to post once a week? All good! What matters is consistency, maintaining a healthy frequency for you, and being in line with the platform algorithm.
So, avoid letting the excitement take over at the beginning so you don’t lose the rhythm and harm the channel’s performance.
3. Create compelling titles
The title can be decisive for the video be viewed or not, especially if you use YouTube to answer questions.
In this sense, knowing your audience (as we mentioned in the first tip), you understand what their pain is and what people are looking for to solve them.
So use the title to answer what your users are asking. Think like him to understand how certain content will be searched on the platform and how this can help you solve your question.
4. Put descriptions on videos
The description of videos is a very important part of the process of how to grow on YouTube. That’s where you put information about the content and spread your social media.
If you want to go further, invest in SEO to get found for keywords and deliver your video to more people. It is important knowledge for anyone who wants long-term growth and good organic engagement.
5. Make good thumbnails to grow your YouTube channel
Do you know when you’re browsing videos and all of a sudden you see a thumbnail with an interesting headline? That’s the power of good thumbnails! Therefore, one of the tips on how to make your YouTube channel grow also involves creativity.
To attract the user’s eye among so many options available on the platform, thumbnails are great allies. Therefore, bet on a visual identity for your channel to differentiate them and calls that arouse the user’s curiosity.
6. Promote your content
With so many people producing content on YouTube, you can’t expect people to find you just by visiting the platform.
So, take advantage of the potential of other social networks to promote your channel and make a strategy considering each of them.
“Word of mouth” is also a great resource – and it’s free! – so Your content can be accessed by more people. Don’t be ashamed and share it with family, friends, and acquaintances. The more people who know about your channel, the better!
7. Track your metrics
One of the most important tips on how to grow on YouTube is, without a doubt, keeping an eye on your channel numbers. Metrics will be able to answer whether you are delivering your content to the right audience, as well as whether or not they are liking your videos.
There is more data besides views and subscriber counts that can help you grow on the platform, such as watch time, average duration, and even the gender, age, and country of your audience.
So take advantage of the information to improve your strategy.
8. Interact with the audience
Interaction is as important as looking at numbers. After all, there’s no way to talk about how to grow on YouTube without talking about interactions.
While metrics can bring quantitative data about your performance, comments bring a qualitative analysis of your content.
Interaction is key to getting closer to your audience and ensuring they come back to your channel when you post a new video. It’s also a great way to gather feedback and even ideas for your videos with topics of interest to your audience.
9. Create related video playlists to grow your YouTube channel
Surely you already finished a video and barely noticed when you jumped to the next one, right? This is one of the great advantages of YouTube playlists: autoplay.
But for that, it is essential to have a playlist of related content that complements each other. So, when entering it, the user can continue to watch and give more views in just one click.
And here’s the tip: with videos on common subjects, it’s easier to keep the user consuming your content and take them more often to your channel.
Thanks for reading this article by ExtNext, hope you will learn something about growing your YouTube channel.
