See below for 5 essential tips to sell via WhatsApp.
1. Have a commercial cell phone
Even before creating content or outreach strategies, you need to think about the practical part of WhatsApp sales.
The first step to start using this application in your business is to have a cell phone and a number just for business matters.
It seems obvious, but it is very important that you separate what belongs to the company and what belongs to your personal life, and this cannot be different for the use of WhatsApp.
Imagine you don’t have a corporate/work number.
It is very likely that your customers will call or text you at times when you are not working, which can affect your day-to-day outside your business.
Also, if you don’t have this very clear separation, you may make a mistake and end up sending a private message to a customer or a business message to a family member or friend.
A great advantage of having a cell phone with a business-only number is that you can assign the function of selling via WhatsApp to other people.
If the number you use is your private number, chances are you don’t want employees to have access to your conversations in this app.
2. Use WhatsApp Web
In addition to the mobile device, it is also possible to use WhatsApp Web, which is an extension to access your account of this application from the computer.
To do this, all you need to do is have your mobile device connected to the internet and close to the computer that you will use to scan the QR Code that will appear as soon as you access the WhatsApp Web page.
It is always recommended that you connect to a wi-fi network, to reduce the use of your data package, in addition to having more stability in the application.
The interesting thing about using this version of WhatsApp is that you or the person designated to make sales through this application will be able to send messages through a computer.
That way, you can avoid some common typing mistakes, as well as be able to more easily access other channels of your business while messaging your customers.
Not to mention that it is possible for one person to use a cell phone while another uses a computer.
3. Request phone contacts
It’s no use having a strategy to sell through WhatsApp if you don’t have enough contacts to keep this promotion running.
That’s why you need to create ways to solicit phone contacts from people who have already shopped with you or who are interested in your content.
To do this, create a field in your registration forms so that the person leaves the phone. This can be done on a landing page, in your blog newsletter subscription, or in another communication channel that your audience uses (we’ll talk more about this in the next topic).
You can even create a call to action on your website with a focus on WhatsApp service, so you get more phone contacts.
The most important thing in this step is to ask for authorization to add users to your WhatsApp and make it clear in these contact request fields that they will receive messages. That’s because you need to focus on people, and they don’t always like to receive messages from strangers.
So, in addition to letting them know that you’ll be using the app to send messages, make your number available on all your channels as well so users know it’s your brand when messages arrive.
4. Disclose your WhatsApp number
As we said in the previous topic, it is necessary for people to identify your number on WhatsApp so that they actually read your messages.
Therefore, you need to publicize your new sales strategy in all your communication channels with your audience.
Leave your contact on your website, blog, and social networks and, if you find it necessary, even create an email marketing campaign disclosing your number. The important thing is to reach as many people as possible.
When you publicize your contact, you leave the decision to add your number or not to the user.
But for him to make that decision, it is necessary to make it clear beforehand the type of content you will offer through that communication channel.
With this, you can gain the trust of the people who added your number because they are really interested in the content you want to send, which reduces the rate of dissatisfaction and blocks.
The only problem with this strategy is that you won’t be able to find out who added you on WhatsApp if people don’t message your contact.
Therefore, when disclosing the number, remember to ask users to send a message with a text confirming the registration in that communication channel. That way, you can interact with this new contact and include them in a broadcast list (we’ll talk about that in this text!).
That’s why having a corporate number is so important. Imagine publicizing your private number like this. It wouldn’t be feasible to have so many people with access to your personal WhatsApp, would it?
5. Register your customer numbers
Now that you’ve streamlined all the practical parts of your WhatsApp sales, it’s time to start thinking about strategies for using this application.
The first step is to save your customers’ phone numbers with their names.
At first, this will take up a lot of your day, especially if you already have an audience that has made phone contacts available.
However, over time, you will notice that this registration will be faster, as you will not need to save all the numbers at once.
Thanks for reading this article by ExtNext, hope you will learn something about WhatsApp Sales.
It is important to put the name and surnames of all people so that the service is very personalized and, thus, you can create a good experience for your users.
