See, in this article, how Taboola connects content producers and advertisers, thus benefiting the entire digital advertising chain: users, publishers, and companies.
But first, you need to understand: How do people monetize their websites?
Blogs and content producers in general rely on commercial widgets on their websites to offer advertising space and thus make their traffic profitable.
Google Adsense, for example, is one of the most popular programs for publishers on the internet, but it’s not the only one. There are many other monetization solutions for those who produce content, including the native advertising platform: Taboola.
What is native advertising?
To go deeper into the subject, it is important to point out, especially for those who do not know the term, what is Native Advertising.
Native Ads or Native Advertising are ads in recommended content format. Therefore, platforms that work in this segment connect advertisers to publishers.
That is, they automate the negotiation between those who want to promote their business and those who are selling advertising space.
The concept of this new form of digital advertising is basic and effective. An example of this is that, even without knowing it, you must have come across this type of ad while reading an article. After all, you must have seen something like this:
- “You might also like…”;
- “Recommended to you”;
- “Content sponsored by…”,
In short, native ads are those 4, 6, or 8 content recommended at the end of an article. In view of this, this type of advertising is accessible to anyone who wants to monetize their traffic or run an ad on the internet.
What is Taboola?
Taboola is a native advertising interface that works in partnership with content-producing sites of varying sizes and niches to provide advertisers with relevant advertising space.
The phrase that best defines Taboola’s work is “content you should like”. This is even the company’s own philosophy focused on creating digital solutions through article links recommendations, videos, and other content formats.
In this way, connecting people to sites that resonate with their interests is the essence of Taboola’s business.
To do so, the service seeks to reach an audience that does not know what they are looking for. Taboola founder Adam Singolda, in an interview with Forbes, explains his idea as follows:
“ I found that there are 3 ways people get interested in content:
1.) Search: if they know what they’re looking for and type it in;
2.) Social: if a colleague indicated or shared the content;
3.) Opportunism: It just happens to be on the same page, or to appear on that TV channel you started watching.
I’m passionate about connecting people around content that might interest them . ”
To illustrate better, understand that while search engines provide exactly what the internet user is looking for, Taboola, based on user preferences, proactively recommends content.
How does Tabola work?
This is certainly a good question. So let’s get to it: In the content distribution media market, an intermediary like Taboola controls all the negotiations that would be made between content producers (publishers) and advertisers.
Therefore, it provides a platform that integrates companies that are buying advertising space with those that are selling it.
In addition, the system, through its algorithms, performs real-time analysis in order to optimize the effectiveness of campaigns. That is, increase consumer engagement with ads, taking ads to the most appropriate sites.
In this way, being one of the pillars of this type of market, Taboola shares a percentage of earnings from ads. However, it is not known how much this gross value is, nor its participation.
When to use Taboola?
Taboola, as we said, can be used by both content producers looking for new affiliate programs and website owners looking for a new source of traffic.
So, going forward, we’re going to separate our text into two categories: Taboola for publishers and Taboola for advertisers.
So, regardless of whether you want to monetize or leverage your traffic, stay tuned to this article, as we will give you all the guidance you need to improve your digital performance.
Taboola for publishers
The affiliate market is growing exponentially in recent years. With the promise of earning money without leaving home, many digital producers are joining these monetization programs.
However, when we talk about affiliating with info products, the task is not so simple. By demanding the ability to sell, many end up not being able to profit or scale their digital business.
On the other hand, there are other content producers who monetize their blogs by selling advertising space.
On Taboola, for example, you give space to advertisers to promote their videos or related articles. So every time your reader interacts with the advertisement, you keep a percentage of the platform’s earnings.
