Produce good content
The first and most obvious tip to improve your results with Taboola is to produce quality content.
If you write articles, for example, do them well to generate more visits and also so that the readers who are there reach the end of the text. That is, where the sponsored posts usually are.
Of course, a poorly made website with irrelevant content and low traffic will not be accepted as an affiliate of Taboola. However, there are many techniques that can help you to give more quality to your texts, check out some that we separate here.
- Clickbait “in the right dose”: Use these techniques in your titles to increase your CTR and, consequently, the volume of visits in search engines and social networks;
- Storytelling: You can assemble the body of your text using storytelling techniques in order to hold the reader’s attention;
- Scannability: Many of the users who arrive at your site do not read all of your content, so making text scannable, using intertitles and bookmarks, is an effective way for the visitor to reach the bottom of the page.
- CTA: Calls to action are powerful. Using them at the end of a well-written article can really drive the reader to action.
Modify ad positions
As we’ve already said, most users don’t follow all the content on a page. On smartphones, for example, the average number of readers who reach the end of the article is less than 15%.
So, if you want to increase the number of impressions of the ads allocated on your site without using pop-ups, just change their position. See some tips from Taboola itself.
- Mobile Devices: Insert links with just a video or an article in the middle of your page.
- Desktop: On the desktop, where reader retention tends to be higher, the possibilities also increase. Here you can, for example, insert article carousels to give the visitor more options and also increase your click-through rate.
Related posts situated next to your article also automatically generate more visibility. So use but don’t stick to any tips. Test and see the best placement for your audience.
Discover Taboola Feed
Promoting user experience is a great goal of companies that are present in the digital environment. And for Taboola it couldn’t be different.
In order to go beyond the known formats of related posts, Taboola Feed was created thinking about the places where the user spends most of their time online – on social networks.
Taboola Feed is a solution that has generated a lot of results for publishers. It provides, at the bottom of the page, a Feed of personalized content with videos, articles, products, and many more related links. So be sure to test this feature to earn more as an affiliate.
Taboola for Advertisers
In addition to affiliates, people who want to promote and increase their reach on the internet also use Taboola. So, if you already have or are studying marketing campaigns on Google or Facebook, it’s time to consider Taboola to run your online advertising.
Even though it’s not as popular as Google and Facebook platforms, especially in ads related to financial services, e-commerce, health, and wellness, Taboola has great direct response rates.
Babbel, a learning and translation application, game developer Innogames, and menswear brand Mack Weldon, for example, are some of the successful cases of companies that use this platform to increase their results.
However, you need to know that native advertising requires a different approach than you are used to. So, keep reading our article to learn how to run an ad that generates results and is suitable for Taboola.
Taboola costs how much to advertise?
On Taboola you will split your budget based on CPC (cost per click). That is, you only pay once the user clicks on your ad.
When creating a campaign on the platform, the minimum CPC required is $0.01. However, Taboola itself suggests that at the beginning the advertiser chooses a value between US$ 0.20 and US$ 0.70.
The higher the cost-per-click bid, the more competitive your campaigns are and, consequently, the more impressions of your ads. So analyze your performance and change the CPC as needed.
All the performance metrics (CTR, clicks, impressions, CPA, etc.) that you need to analyze will be on the first screen of the Taboola Backstage.
Advantages of advertising on taboola
As much as cost is already a big motivator for you to start advertising on Taboola, it’s not the only one. After all, no matter how little you spend, not generating results in your campaign means throwing money in the trash.
With that in mind, we’ve separated three advantages that will make you put native advertising in your marketing plan.
Safety
The first advantage and one of the most important for those who do not yet know the platform is security.
Taboola has anti-fraud systems so that the advertiser is not harming their image by running their ad. After all, nobody wants their brand on a website of dubious quality, right?
Taboola only works with partners who already have some reputation on the internet. So know that investing in this platform can bring results beyond what you expected.
That’s because, according to the company itself, ads that appear on large portals or reputable sites generate up to three times more engagement. That is, a great opportunity to increase your reputation and become a digital authority.
Segmentation
As well as providing security, Taboola also makes your communication much more effective with its segmentation features.
When setting up your campaign on Taboola, in addition to selecting your audience profile through demographic and behavioral data, you will also be able to filter your placement according to the publisher.
The tool works with great transparency in this sense. After all, here you are able to select the sites you want or make a blacklist so that they do not display your brand.
In this way, if a certain subject does not meet the interests of your persona, with Taboola you position yourself in order not to create an unwanted image that harms your brand.
Optimization
Finally, walking alongside big players in the digital advertising market, the native advertising platform also provides advanced artificial technology features.
Taboola’s algorithms are always collecting data from your campaign in order to show your ads in the places and times that get the most results. That is, the tool is fully focused on achieving higher conversion rates, thus lowering your CPA (cost per acquisition).
Thanks for reading this article by ExtNext, hope you will learn something about earning from Taboola.
