Each of the social networks has its particularities and it is clear that this would also end up extending to image formats. Therefore, for those who need to work with these media, it is important to have an idea of what image dimensions are allowed for each one
After all, if you want to post an image on your corporate page, knowing the ideal size for that specific network will help you reach the publication and not lose the quality of the content contained therein.
Check out, below, a complete guide to never go wrong when publishing on social networks.
Image formats for Facebook
Even though there are many social networks spread over the internet, Facebook continues to lead the ranking of the most popular. Through it, it is possible to make posts with images, share links, and videos, in addition to creating new friendships and groups to communicate with a large number of people.
Among the most used image formats are:
- cover image: 851 x 315 pixels
- cover image for groups: 640 x 334 pixels
- event cover image: 1920 x 1080 pixels
- profile picture: 180 x 180 pixels
- post with image: 1200 x 1200 pixels
- post with link and image: 1200 x 628 pixels
- Facebook Stories: 1080 x 1920 pixels
- Single image ad: 400 x 500 pixels (minimum)
- ad with link and image: 1080 x 1080 pixels (recommended)
- Carousel ad: 1080 x 1080 pixels (recommended)
Image sizes for Instagram
Instagram is also a very popular platform. It emerged as a place to post photos and videos, and any user could react to them, with comments and likes. Over the years, the network has innovated with various formats and filters of “stories”, but the visual appeal of the content is still the strong point of this medium.
Among the image formats used are:
- profile image: 720 x 720 pixels
- square image for feed: 1080 x 1080 pixels
- vertical feed image: 1080 x 1350 pixels (max height)
- horizontal feed image: 1080 x 566 pixels (minimum height)
- Instagram Stories: 1080 x 1920 pixels (minimum 600 x 1067 pixels)
Images for Twitter
With a very loyal audience, Twitter still continues to receive new users. After all, they use this network to follow news in real-time, as well as follow celebrities to find out what each one has to say.
However, even in the face of a nature that strives for shorter texts, images ended up invading this social network, as they are also great ways to express yourself.
So, in order to allow the chosen images to be displayed in the best possible way in the feed, pay attention to the sizes:
- cover image: 1500 x 500 pixels
- profile image: 400 x 400 pixels
- post with image: 600 x 335 or 1200 x 1200 pixels
- post with link and image: 800 x 418 or 800 x 800 pixels.
Image formats for Pinterest
Pinterest is a social network dedicated entirely to graphic content, but it proves to be quite versatile, as you can find personal and business profiles from various niches.
Want to know how to do makeup? Looking to change your home decor? So it is very likely that you will find inspiration there. Every day, thousands of profiles share various ideas within the platform.
In addition, the platform is well known for the exquisite arts that are shared daily by its users.
Check below the main image formats for the platform:
- profile image: 720 x 720 pixels
- pin: 1000 x 1500 pixels (recommended)
- folder cover: 200 x 200 pixels
Image formats for LinkedIn
Many people who are looking to close deals or maintain professional contact end up using LinkedIn. There, it is possible to hire or be hired, not for nothing, many talents are frequently discovered through this network.
Thus, for those who own a company, the ideal is that the strengthening of the image within this network is in focus. For that, all the art that is added to this channel must comply with the company’s identity and the dimensions suggested by Linkedin, so the public will recognize your brand as a reference.
See below for recommended image sizes:
- cover image: 1536 x 768 pixels
- profile image: 300 x 300 pixels
- post with image: 1200 x 1200 pixels
- post with link and image: 1200 x 627 pixels
Image formats for YouTube
YouTube is always the best option for those looking for videos, regardless of what content is available.
That way, if you want a little entertainment or if you want to learn something new, you can find good tips there. In fact, many digital influencers ended up growing on the platform.
On YouTube, it is necessary to pay attention to video formats, as they can be seen both on television, on the computer, tablet, or cell phone. In addition, it is worth mentioning that, even though it is a network more focused on audiovisuals, it is necessary to use cover images, profiles,s and thumbnails for your videos.
See below the main formats of the platform:
- channel cover image: 1546 x 423 pixels
- TV: 2560 x 1440 pixels
- desktop: 2560 x 423 pixels
- tablet: 1855 x 423 pixels
- mobile: 1546 x 423 pixels
- channel profile image: 800 x 800 pixels
- video thumbnail: 1280 x 720 pixels
Image formats for WhatsApp
WhatsApp is a network known to everyone. No wonder, this network has been widely used in the corporate environment for the creation of groups or a broadcast list in order to accelerate the sharing of content.
So, see what are the main image formats on the network:
- profile picture: 192 x 192 pixels
- thumbnail of the image in conversation: 600 x 600 pixels
WhatsApp Status: 1080 x 1920 pixels
Thanks for reading this article by ExtNext, hope you will learn something about image formats for social media.
