Currently, being on the internet is essential for companies of any segment. Even if the company does not finalize sales through digital means, it is essential to have a presence on the internet.This generates more credibility, and authority on the subject, as well as is essential in capturing new leads. Having a digital presence, with…
The English term landing page means “landing page”. In digital marketing, a page like this is used to convert your visitors into leads or customers. Therefore, landing pages are also known as conversion pages. These pages differ from websites in that they are focused on a single action. That is, all elements present on a landing page must reinforce…
Have you ever wondered what content marketing is? It is a marketing strategy focused on producing content for your company’s target audienceat all stages of the purchase funnel, generating value for your product/service at the moment your customer needs it most. Content marketing is an important means of a larger strategy calledInbound Marketing. However, it existed even before…
SEO, an acronym for Search Engine Optimization, is a set of strategies adopted to generate organic traffic to your website. From there, you will be at the top of search results and will be much more likely to receive visitors, convert them into leads, and, in the future, into customers. Most people, when doing a search…
Understanding how Digital Marketing works is a skill that every professional needs to have to achieve better results, regardless of their performance. Many people already know the importance of mastering actions on the internet, and with that, they seek to learn Digital Marketing. Digital Marketing allows you to promote, whether a brand or product, at the right…