Currently, being on the internet is essential for companies of any segment. Even if the company does not finalize sales through digital means, it is essential to have a presence on the internet.This generates more credibility, and authority on the subject, as well as is essential in capturing new leads. Having a digital presence, with a strong and well-defined brand, can bring many benefits to the company. But being on the internet is not just about creating a profile on social networks. It involves many things, such as setting up a website with good usability, sharing relevant content, and showing the brand identity, among other practices that we will see in this text.
The growth of online sales
Since 2020, the growth of online sales has led more and more companies to operate online. And the trend is that this growth will continue in the coming years.
E-commerce continues to show significant growth, with more and more segments adhering to online sales. Supermarkets and delivery apps are increasingly improving user experiences.
Today, there are delivery apps specifically for supermarkets, grocery stores, and basic products, precisely to meet the demand that arises.
The present is digital and to stand out in the market and boost your sales now requires more work. But there are practices that can be adopted, which are generating positive results for entrepreneurs.
How to boost your e-commerce sales
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Visual identity and website
Before boosting your sales, it is necessary to know if your company is impacting your future customers. Your brand must present a visual identity consistent with your personality but in a clean, easy-to-read, and memorable way.
A visual identity gets its name, after all, all your company’s materials must be easily recognized by the public. By choosing colors and formats, as well as creating the company’s logo and means of communication with customers, everything makes up the company’s identity.
Many companies don’t understand how they lose so many sales with abandoned carts, but they don’t pay attention to the usability of the site.
The page must be responsive, meaning it works perfectly on all platforms, as well as have an easy path from the product to the checkout. In addition, your website must present secure, and varied, forms of payment and data security.
With a website working properly, then the company can think about boosting its sales.
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The sales funnel
The sales funnel is a model that summarizes the customer’s purchase journey, from discovering the company to conversion, that is, the sale.
This model represents the path that the customer takes to close the purchase or contract. With it, you can understand which stage the customer is in, and attract them in the best way until conversion.
The sales funnel is divided into three stages. Are they:
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Top of the funnel – learning or discovery
At this stage, the potential customer is not looking for a product or service but discovers their need or problem.
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Middle of the funnel – problem recognition and consideration
In this phase, the potential customer has already recognized that they have a problem or demand and is looking for more information about the solution that your company offers.
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Bottom of the funnel – the decision (purchase)
When analyzing the options, the customer at this stage trusts your company and finalizes the purchase.
Taking into account the stages of the funnel, the company can communicate specifically with customers in a way that is more relevant to the stage in which it is located.
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Content marketing + sales funnel to boost e-commerce sales
Knowing then the stages of the funnel, we can use content marketing to lead more people to progress to the conversion stage, that is, the part that most interests the entrepreneur.
With social networks, company blogs, and YouTube channels, it is possible to deliver content targeted to each stage of the funnel, attracting and making them go all the way.
For the top of the funnel, the creation of informative content is indicated, which makes the reader identify a need or problem that your product can solve.
So, for the middle-of-the-funnel content, bet on showing tips that can help the customer solve this problem. At this stage, you can present the customer with other forms of the solution, not just yours, making it clear that your intention is to solve their problem, regardless of the way.
By being honest with your reader, you establish a relationship of trust, making them more comfortable choosing your brand and product.
For bottom-of-the-funnel content, focus on your product’s differentials, and customer reviews, among other pieces that can help the customer convince himself, once and for all, that your solution is the best for him.
In addition, each phase must have a differentiated service. In this case, many entrepreneurs add a fourth stage in the funnel: the loyalty stage, that is, after-sales.
Customer loyalty
Providing personalized after-sales service can help to build customer loyalty, in addition to new purchases, and even upsell chances. The customer who bought product A and liked it, in the next opportunity will be able to buy products A and B.
In addition to applying these practices, it is essential to measure the results. Knowing which strategies and which content had the most engagement is essential to know. If the action is paying off, at which stage you should focus your attention more or try another approach?
Thanks for reading this article by ExtNext, hope you will learn something about E-Commerce sales boost.
