Understanding how Digital Marketing works is a skill that every professional needs to have to achieve better results, regardless of their performance. Many people already know the importance of mastering actions on the internet, and with that, they seek to learn Digital Marketing.
Digital Marketing allows you to promote, whether a brand or product, at the right time and deliver the most personalized message possible in the digital environment. Furthermore, its ability to measure results also appears as another strong argument to apply this set of strategies.
There are several ways to do digital marketing, whether with paid or organic positioning techniques, as well as a presence on social media.
Benefits of Digital Marketing
To understand how it works and to know why this set of strategies has benefited entrepreneurs who are starting their businesses to companies that have been in the market for decades. Know the main reasons.
Excellent value for money
This is one of the main benefits for those who want to know how digital marketing works and implement it in a sales strategy. Compared to traditional media such as TV, radio, or even billboard ads, digital strategies are much less expensive.
For example, email marketing is one of the highest converting and lowest financial cost channels for a company. Customers spend 138% more via email than when they receive offers through other channels, according to Disruptive Advertising.
Online is an essential part of the buying journey
As much as your business only has an offline presence, being online is already essential to finding your ideal customer. According to research by HubSpot, one of the biggest Marketing references in the world, 90% of users doesn’t decide on a brand before doing a search on the internet.
Therefore, having a website or blog, in addition to active social media accounts, is no longer a differential, it is crucial to understand how high-performance digital marketing works.
Greater brand awareness
Whether participating in an event, interacting with followers on social networks, or producing relevant content for your audience, Digital Marketing is capable of boosting brand awareness. And because of the large number of users these channels have, the chances of winning new customers also increase.
Content segmentation to find customers
Did you know that 53% of users are connected to the internet for more than six hours a day? And that’s where one of the most important parts of how digital marketing works: delivering valuable content.
Regardless of the channel, the tips for producing relevant materials are as follows:
- Understand the behavior of your personal: what is her routine like? What is the best time to impact her? Via which channel?
- Analyze Pain: What kind of content can I deliver to help my ideal client solve their problem?
- Follow the comments: and from them, you will have good ideas to produce content that will be useful to your audience.
Undoubtedly, these tips will be useful to understand how digital marketing works to attract customers.
Helps in customer loyalty
But in addition to winning new customers, understanding how digital marketing works will give you more ways to retain customers for your business. For example, if you work with clothing sales, posting coupons or promotions to re-impact your audience is one of the best ways to retain customers.
Follow-up of results
Unlike other strategies, in digital marketing, you can have a broader view and more accurately measure results. For this, knowing Google Analytics will make a big difference in monitoring your actions.
Now that you know the benefits of this set of strategies for better results, understand how digital marketing works to implement in your projects.
How Digital Marketing Works
To know how digital marketing works, it is and understand eight steps that will make a difference to the success of the strategy, they are:
Search
This is the first step of digital marketing planning, and it serves as the foundation of your entire strategy. For this, it is essential to research your market, analyze what your competitors do, which channels they are in, and find ways to act in the online environment.
In addition, it is necessary to take the time to understand who the persona of your project is. What she consumes, her habits, and how to impact her in the digital environment.
Planning
It will be useless to know how Digital Marketing works if in practice the actions are not directed, and they deliver information to your potential customer so that they actually buy your product or service.
Thinking about an editorial calendar, where you have a complete view of what content will be produced on each channel, is essential. Ideally, you should have at least a half-yearly plan for publications.
Production
After defining what will be created, it’s time to start producing the content. For this, there are several sites that can help in creating banners, sending emails, and choosing words to turn ideas into reality.
Publication
After producing the content, you need to publish it on the internet. For this, it is necessary to have done good research, to understand in which channels you will find your persona and which formats attract your attention the most.
One of the recommendations at this time, which helps to improve results, is to use good SEO practices in your favor
Promotion
Promoting your content is one of the most important steps in how digital marketing works. You can promote a publication, be it a post or a text, for example, across multiple channels.
But in addition, you can count on targeted ads to be even more assertive in your actions and impact your persona at the right time.
Propagation
There are some actions that will help you in the propagation of content in digital marketing, some of them are:
- Use of inviting CTAs: leave your opinion, share this content, and send it to a friend, these are examples of call-to-action that are widely used to cause publicity in digital marketing.
- Hot topics: Are there any facts or events happening that directly impact your persona? Creating content positioning yourself or delivering curiosity about the subject is one of the ways in which digital marketing works to make publications viral.
- Comment interactions: We’ve covered this before, but responding to comments, especially on social media. Will help your posts reach more people.
However, it is important to analyze your persona to know. How these tips can be adapted to your digital strategy and generate results.
Personalization
Working with bespoke actions is one of the ways in which digital marketing works. Actions can be very personalized. Ranging from an email with name variations to ads targeted to the interests of your audience.
Precision
Last but not least, you should keep track of digital marketing actions and make changes when necessary. To be precise at this stage. It is essential to monitor and analyze the performance of your actions. Following the metrics defined for each channel or strategy.
Today you learned the benefits and how Digital Marketing works, going through the eight stages. Which are: researching your audience, planning your digital actions, and producing and publishing content. In addition to promoting, propagating, personalizing, and the follow-up of results.
Thanks for reading this article by ExtNext, hope you will learn something about Digital Marketing.
